2013 Carle Stroke Awareness campaign
Integrated marketing campaign communicated the signs of stroke to the community during National Stroke Awareness Month in May 2013. Playing on the “ok” in the word “stroke” relayed the immediacy of the message: if you see these signs, the person is not ok, so get help right away.
Collateral materials include:
• Outdoor (x3)
• Web banner for carle.org
• Web page on carle.org
• Facebook timeline art
• Direct mail
Campaign also included print ad with same art, plus social media content on Twitter and Facebook.
The photos of the mailer and magnet in this gallery were taken by Laura de Graaff of Laura de Graaff Photography.
Winner of a 2014 Healthcare Advertising Award, Merit