2013 Carle/Salvation Army Toy Drive campaign Integrated marketing campaign encouraged donations to the annual Carle/Salvation Army Toy Drive November-December 2013. The campaign helped garner 2,200 toys and $2,000 in monetary and gift card donations for children in need in Champaign-Urbana, Ill., and the surrounding communities. Campaign included: • Outdoor • “Elfie” cut-out to mark toy drop-off locations • Cut-out ears for donors after they earned their “elf-esteem” • Infographic poster • Web banner on carle.org • Facebook timeline art Campaign also included print ads, videos and social media backgrounds with same art, plus posts on social media and pitches that led to mentions in local media.
