2013 Carle Nurse Recruitment campaign
Integrated marketing campaign was developed to recruit more than 80 experienced nurses to work at Carle. Traffic increased to carle.org/nursing during the campaign, September-October 2013, with online display ads resulting in a 0.22% click-through rate. 949 applications received; 102 nurses hired (1:9).
Collateral materials include:
• Outdoor (x2)
• Online display ads (x4)
• Web banner for carle.org
• Direct mail
Campaign also included social media content, plus text ads on Facebook and online search.
Winner of a 2014 Healthcare Advertising Award, Silver