The above brochure photo was taken by Laura de Graaff of Laura de Graaff Photography.
The above handout/business card photo was taken by Katie Balch, who is an intern at Carle Foundation Hospital in the Marketing Department.
MULTIMEDIA CAMPAIGN: MyCarle electronic medical records
MyCarle Electronic Medical Records campaign Ongoing integrated marketing campaign encourages patients to sign up for MyCarle, our health system’s online medical records portal, and conveys that a MyCarle account empowers you in managing your health. Collateral materials include: • Outdoor (x3) • Print ads (x3) • Pop-up banner for online sign-up kiosks • Facebook timeline art • Poster • Patient brochure • Point-of-service card Campaign also included social media content on Twitter and Facebook.