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The above handout/business card photo was taken by Katie Balch, who is an intern at Carle Foundation Hospital in the Marketing Department.
MyCarle Electronic Medical Records campaign Ongoing integrated marketing campaign encourages patients to sign up for MyCarle, our health system’s online medical records portal, and conveys that a MyCarle account empowers you in managing your health. Collateral materials include: • Outdoor (x3) • Print ads (x3) • Pop-up banner for online sign-up kiosks • Facebook timeline art • Poster • Patient brochure • Point-of-service card Campaign also included social media content on Twitter and Facebook.