MULTIMEDIA CAMPAIGN: MyCarle electronic medical records
MyCarle Electronic Medical Records campaign
Ongoing integrated marketing campaign encourages patients to sign up for MyCarle, our health system’s online medical records portal, and conveys that a MyCarle account empowers you in managing your health.
Collateral materials include:
• Outdoor (x3)
• Print ads (x3)
• Pop-up banner for online sign-up kiosks
• Facebook timeline art
• Patient brochure
• Point-of-service card
Campaign also included social media content on Twitter and Facebook.
The above brochure photo was taken by Laura de Graaff of Laura de Graaff Photography.
The above handout/business card photo was taken by Katie Balch, who is an intern at Carle Foundation Hospital in the Marketing Department.